{"id":172,"date":"2017-10-03T02:37:56","date_gmt":"2017-10-03T02:37:56","guid":{"rendered":"https:\/\/jidweb.com\/?page_id=172"},"modified":"2017-10-03T04:21:00","modified_gmt":"2017-10-03T04:21:00","slug":"fully-customise","status":"publish","type":"page","link":"https:\/\/jidweb.com\/index.php\/fully-customise\/","title":{"rendered":"Digital marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.0.72&#8243;][et_pb_fullwidth_image src=&#8221;https:\/\/jidweb.com\/wp-content\/uploads\/2017\/10\/digital-banner.jpg&#8221; _builder_version=&#8221;3.0.72&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.72&#8243; background_image=&#8221;https:\/\/jidweb.com\/wp-content\/uploads\/2017\/10\/didback.jpg&#8221;][et_pb_row make_fullwidth=&#8221;on&#8221; custom_padding=&#8221;|||50px&#8221; background_color=&#8221;rgba(255,255,255,0.6)&#8221; _builder_version=&#8221;3.0.72&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.72&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.72&#8243;]<\/p>\n<h2>let\u2019s take a quick snapshot of some of the key forms of it at present:<\/h2>\n<div class=\"advert advert__inline\"><\/div>\n<ul>\n<li>Websites and SEO content<\/li>\n<li>Blogs<\/li>\n<li>Internet banner ads<\/li>\n<li>Online video content<\/li>\n<li>Pay-per-click (PPC) advertising<\/li>\n<li>Email marketing<\/li>\n<li>Social media marketing (Facebook, Twitter, LinkedIn, etc.)<\/li>\n<li>Mobile marketing (SMS, MMS, etc.)<\/li>\n<\/ul>\n<p>This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.<\/p>\n<h2><strong>So, why digital marketing?<\/strong><\/h2>\n<div class=\"advert advert--native box-out box-out_left box-out_left--resource\"><\/div>\n<p>First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.<\/p>\n<p>But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting <g class=\"gr_ gr_28 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del\" id=\"28\" data-gr-id=\"28\">expensive<\/g> customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.<\/p>\n<p>Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that&#8217;s over 40 million individuals.<\/p>\n<p>The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.<\/p>\n<p>Interested to know more? <g class=\"gr_ gr_51 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del\" id=\"51\" data-gr-id=\"51\">contact<\/g> us for a free consultation!<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;FREE CONSULTATION!&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.0.72&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#000000&#8243; background_color=&#8221;#7EBEC5&#8243; button_url=&#8221;https:\/\/jidweb.com\/index.php\/digital-consultation\/&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>let\u2019s take a quick snapshot of some of the key forms of it at present: Websites and SEO content Blogs Internet banner ads Online video content Pay-per-click (PPC) advertising Email marketing Social media marketing (Facebook, Twitter, LinkedIn, etc.) Mobile marketing (SMS, MMS, etc.) This is far from an exhaustive list, and new forms of digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"class_list":["post-172","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/pages\/172"}],"collection":[{"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":6,"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/pages\/172\/revisions"}],"predecessor-version":[{"id":230,"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/pages\/172\/revisions\/230"}],"wp:attachment":[{"href":"https:\/\/jidweb.com\/index.php\/wp-json\/wp\/v2\/media?parent=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}